By Will Owen In an era of the American economy popularly dubbed the “New Gilded Age,” many patients, providers, and lawmakers alike are skeptical of market consolidation in healthcare. As... read more →
The Kinetix Group has partnered with eyeforpharma (EFP), a global provider of healthcare business insights and conferences for thought leaders, to host the Real World Evidence & Market Access Summit... read more →
By TKG's Roxanne Dehnad As a pharmaceutical marketer, it’s not a bombastic sales pitch that provides value—that’s just noise. The value in the conversation between an Account Manager and a customer... read more →
By TKG's Merissa Oliver In the yesteryear of pharma sales and marketing, account reps pitched physicians on the single-faceted efficacy of a new drug. That meant getting your foot in... read more →
By TKG's Rachna Pawar Conventional wisdom holds that Key Account Managers (KAMs) drive the modern pharmaceutical marketplace. With the extinction of physician-led practices, the rise of the health system administrator, and... read more →
By TKG's Rachna Pawar In the past, pharmaceutical companies marketed directly to physicians and physician-led groups. Their efforts focused almost exclusively on one question: does it work? Seems like a... read more →
Our story began in 1998. Sixteen years ago, John Strapp and Sarah McNulty identified an opportunity to revolutionize diabetes care through innovative approaches to the traditional patient/provider programs. Driven by... read more →