Overview

GPF partnered with a top ten global life science company to develop an engagement platform for health system leadership.

The Challenge

The changing healthcare landscape has fundamentally altered the way health systems deliver care. GPF partnered with a life science company to develop the Executive Exchange, educational webcasts provided to leading health system executives as a forum for best practice sharing in this new value-based environment.

The Engagement

GPF hosted several web-based Executive Exchange programs led by national leaders on topics focused on innovative approaches to healthcare delivery. Topics included the introduction of Accountable Care Organizations (ACOs), population health management, patient engagement strategies, the future of Medicare Advantage, and more, providing insights into the latest trends in the healthcare industry for both health systems and life science companies. The webcasts are housed on an on-demand portal for future viewing.

The Results

Over the course of a few years, GPF hosted 11 Executive Exchange webcasts, reaching over 400 health system executives. These engagements improved relationships between the life science company and health systems and generated several leads for value-add programs and brand pull through.