Merissa Oliver has spent over 17 years developing strategic programs and outreach campaigns for patients, providers, pharmacists, health care systems, and account management teams. Her experience spans a wide range of categories, including pharmaceuticals, brands, devices, hospital systems, public health programs, and other health and wellness products and services.
As a leader of the firm, Merissa is focused on strategic thought leadership, program design, and building and implementing meaningful change in professional services and clinical environments. She launched the Advances in Diabetes Care campaign for Lantas, which was nominated for a Pinnacle Award and received recognition and approval from the Centers for Disease Control and Prevention (CDC) and the Association of Academic Medical Centers.
She is a master at engineering pathways to favorable access and pull-through in both simple and complex reimbursement environments, maximizing a product’s potential through innovative branded and unbranded strategies that anticipate changes in the health care environment.